Next time you’re in Tampa stop by Lonni’s Sandwiches, Etc. and try yourself an Albuquerque Turkey. Notice anything? Chipotle?!
Ok. Listen up, world. (Especially all you marketing gurus.) First, stop abusing ‘chipotle.’ Every restaurant you go to has a chipotle something-or-other. Stop it. Stop it now. Chipotle is not a synonym of hot, spicy or fiery. That stuff you pass of as chipotle is most definitely not hot nor chipotle. Just stop. Not only are you embarrassing yourselves, but you’re contributing to the dumbing down of culture. Be ashamed! Be very ashamed!
Damn. It feels nice up here on this horse.
Moving on… Albuquerque Turkey?! I’ll admit, I thought the name was flippin’ genius around the age of four, but somewhere between years five and six I decided it was lame and haven’t looked back since. Turkey is the tabula rasa of meats. It needs dressing up. I get it. No real problem there, but your chipotle turkey sandwich is anything but Albuquerque.
Look, Albuquerque is the largest city in New Mexico. New Mexico has its own cuisine. To dumb it down for you, geen and red chile is the cornerstone of damn near every New Mexican dish. If you insist upon having an Albuquerque Turkey in your shop, you might consider New Mexican chiles over chipotles. The state question is ‘Red or green?’; not ‘Would you like smoked red jalapeño?’
World, I apologize for getting all ‘local’ on your ass, but the Albuquerque Turkey wasn’t born here. I know. Your heart is broken, but its better Albuquerque tell you than squeeze itself into a lie. Don’t worry, we can still be friends. Just don’t freak out when we put chile on our turkey.